Promotion of agricultural products

Summary

The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.

 

 

Programme Description

Promotion campaigns about EU farm products are designed to open up new market opportunities for EU farmers and the wider food industry, as well as helping them build their existing business.

Total Budget

€ 185.9 million

Thematic Categories

  • Agriculture - Farming - Forestry
  • Rural development

Eligibility for Participation

  • Associations
  • Farmers Unions
  • Farmers, Agriculturalists
  • Large Enterprises
  • Local Authorities
  • NGOs
  • Non Profit Organisations
  • Producer Associations
  • Small and Medium Enterprises (SMEs)
  • State-owned Enterprises

Call Opening Date

01/01/2021

Call Closing Date

31/12/2027

EU Contact Point

Directorate-General for Agriculture and Rural Development – European Commission
Wolfgang BURTSCHER
Τelephone: +32-229-96898
Email: REA-AGRIGRANTS@ec.europa.eu.
Website: https://ec.europa.eu/info/departments/agriculture-and-rural-development_en

 

Programme/Sub-programme/Plan Calls
  • Support for simple programmes promoting Organic products under Union quality scheme OR Union sustainable agriculture and animal welfare in any third country/ies

    Opened

    Code: 32351 | Identifier Code: AGRIP-SIMPLE-2024-TC-ORG-SUST | Programme name: Promotion of agricultural products | Start submission calls: 18/01/2024 | End submission calls: 14/05/2024

    For Information provision and promotion programmes concerning the organic products under Union quality scheme the  objective is to increase the awareness and recognition of the Union quality scheme on organic production.

  • Support for simple programmes targeting other geographical areas

    Opened

    Code: 32349 | Identifier Code: AGRIP-SIMPLE-2024-TC-OTHERS | Programme name: Promotion of agricultural products | Start submission calls: 18/01/2024 | End submission calls: 14/05/2024

    The objectives of these programmes shall comply with the general and specific objectives set out and the aims listed in Article 2 and 3, respectively of Regulation (EU) No 1144/2014 highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Support for simple programmes targeting Canada, USA or Mexico

    Opened

    Code: 32347 | Identifier Code: AGRIP-SIMPLE-2024-TC-AMERICAS | Programme name: Promotion of agricultural products | Start submission calls: 18/01/2024 | End submission calls: 14/05/2024

    The objectives of these programmes shall comply with the general and specific objectives set out and the aims listed in Article 2 and 3, respectively of Regulation (EU) No 1144/2014 highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Support for simple programmes targeting China (including Hong Kong and Macao), Japan, South Korea, Taiwan, South-east Asia or South Asia

    Opened

    Code: 32345 | Identifier Code: AGRIP-SIMPLE-2024-TC-ASIA | Programme name: Promotion of agricultural products | Start submission calls: 18/01/2024 | End submission calls: 14/05/2024

    The objectives of these programmes shall comply with the general and specific objectives set out and the aims listed in Article 2 and 3, respectively of Regulation (EU) No 1144/2014 highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • European agricultural methods and food products, and quality schemes

    Opened

    Code: 32343 | Identifier Code: AGRIP-SIMPLE-2024-IM-CHARACTERISTICS | Programme name: Promotion of agricultural products | Start submission calls: 18/01/2024 | End submission calls: 14/05/2024

    The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Fruit and vegetables in the internal market in the context of balanced and healthy dietary practices

    Opened

    Code: 32341 | Identifier Code: AGRIP-SIMPLE-2024-IM-FRESH-FV | Programme name: Promotion of agricultural products | Start submission calls: 18/01/2024 | End submission calls: 14/05/2024

    The objective is to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.

  • Union sustainable agriculture and animal welfare

    Opened

    Code: 32338 | Identifier Code: AGRIP-SIMPLE-2024-IM-SUSTAINABLE | Programme name: Promotion of agricultural products | Start submission calls: 18/01/2024 | End submission calls: 14/05/2024

    The objective is to highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment and animal welfare.

  • Union quality scheme on organic production method

    Opened

    Code: 32336 | Identifier Code: AGRIP-SIMPLE-2024-IM-ORGANIC | Programme name: Promotion of agricultural products | Start submission calls: 18/01/2024 | End submission calls: 14/05/2024

    The objective is to increase the awareness and recognition of the Union quality scheme on organic production.

  • Union quality schemes

    Opened

    Code: 32333 | Identifier Code: AGRIP-SIMPLE-2024-IM-EU-QS | Programme name: Promotion of agricultural products | Start submission calls: 18/01/2024 | End submission calls: 14/05/2024

    The objective is to increase the awareness and recognition of the Union quality schemes, namely:

    • quality schemes: protected designation of origin (PDO), protected geographical indication (PDO), traditional specialty guaranteed (TSG) and optional quality terms;
    • the logo for quality agricultural products specific to the outermost regions of the Union.

  • Topic 4 - Support for simple programmes – Fresh fruit and vegetables

    Closed

    Code: 27520 | Identifier Code: AGRIP-SIMPLE-2023-IM-FRESH-FV | Programme name: Promotion of agricultural products | Start submission calls: 02/02/2023 | End submission calls: 20/04/2023

    The objective is to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.

  • Topic 3 - Support for simple programmes – Sustainability of Union agriculture

    Closed

    Code: 27517 | Identifier Code: AGRIP-SIMPLE-2023-IM-SUSTAINABLE | Programme name: Promotion of agricultural products | Start submission calls: 02/02/2023 | End submission calls: 20/04/2023

    The objective is to highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment and animal welfare.

  • Topic 1 - Support for simple programmes - Union quality schemes

    Closed

    Code: 27515 | Identifier Code: AGRIP-SIMPLE-2023-IM-EU-QS | Programme name: Promotion of agricultural products | Start submission calls: 02/02/2023 | End submission calls: 20/04/2023

    The objective is to increase the awareness and recognition of the Union quality schemes, namely:

    • quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional specialty guaranteed (TSG) and optional quality terms;
    • the logo for quality agricultural products specific to the outermost regions of the Union.

  • Topic 9 - Support for simple programmes promoting Union organic products OR sustainability of Union agriculture in any third country/ies

    Closed

    Code: 27511 | Identifier Code: AGRIP-SIMPLE-2023-TC-ORG-SUST | Programme name: Promotion of agricultural products | Start submission calls: 02/02/2023 | End submission calls: 20/04/2023

    The objectives are:

    • To increase the awareness and recognition of the Union quality scheme on organic production.
    • To to highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment and animal welfare.

  • Topic 7 - Support for simple programmes targeting Canada, USA or Mexico

    Closed

    Code: 27488 | Identifier Code: AGRIP-SIMPLE-2023-TC-AMERICAS | Programme name: Promotion of agricultural products | Start submission calls: 02/02/2023 | End submission calls: 20/04/2023

    The objectives of these programmes shall comply with the general and specific objectives set out in Article 2 and the aims listed in Article 3 of Regulation (EU) No 1144/2014 highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Topic 2 - Support for simple programmes – Organic production method

    Closed

    Code: 27486 | Identifier Code: AGRIP-SIMPLE-2023-IM-ORGANIC | Programme name: Promotion of agricultural products | Start submission calls: 02/02/2023 | End submission calls: 20/04/2023

    The objective is to increase the awareness and recognition of the Union quality scheme on organic production.

  • Topic 6 - Support for simple programmes targeting China (including Hong-Kong and Macao), Japan, South Korea, Taiwan, South-eastern Asia or Southern Asia

    Closed

    Code: 27482 | Identifier Code: AGRIP-SIMPLE-2023-TC-ASIA | Programme name: Promotion of agricultural products | Start submission calls: 02/02/2023 | End submission calls: 20/04/2023

    The objectives of these programmes shall comply with the general and specific objectives set out in Article 2 and the aims listed in Article 3 of Regulation (EU) No 1144/2014 highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Topic 5 - Support for simple programmes – European agricultural methods and food products

    Closed

    Code: 27480 | Identifier Code: AGRIP-SIMPLE-2023-IM-CHARACTERISTICS | Programme name: Promotion of agricultural products | Start submission calls: 02/02/2023 | End submission calls: 20/04/2023

    The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Topic 8 - Support for simple programmes targeting other geographical areas

    Closed

    Code: 27478 | Identifier Code: AGRIP-SIMPLE-2023-TC-OTHERS | Programme name: Promotion of agricultural products | Start submission calls: 02/02/2023 | End submission calls: 20/04/2023

    The objectives of these programmes shall comply with the general and specific objectives set out in Article 2 and the aims listed in Article 3 of Regulation (EU) No 1144/2014 highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Support for simple programmes targeting other geographical areas (Topic 8)

    Closed

    Code: 18181 | Identifier Code: AGRIP-SIMPLE-2022-TC-OTHERS | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objectives of these programmes shall comply with the general and specific objectives highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Support for multi programmes – Information and promotion in any third country/ies (Topic 5)

    Closed

    Code: 18178 | Identifier Code: AGRIP-MULTI-2022-TC-ALL | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objectives of these programmes shall comply with the general and specific objectives highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Support for multi programmes promoting Union organic products OR sustainability of Union agriculture in any third country/ies (Topic 6)

    Closed

    Code: 18176 | Identifier Code: AGRIP-MULTI-2022-TC-ORG-SUST | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objective is to increase the awareness and recognition of the Union quality scheme on organic production. Actions should highlight the sustainability of Union agriculture, stressing its beneficial role for climate action and the environment.

  • Support for simple programmes – Organic production method (Topic 2)

    Closed

    Code: 18171 | Identifier Code: AGRIP-SIMPLE-2022-IM-ORGANIC | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objective is to increase the awareness and recognition of the Union quality scheme on organic production.

  • Support for simple programmes - Union quality schemes (Topic 1)

    Closed

    Code: 18166 | Identifier Code: AGRIP-SIMPLE-2022-IM-EU-QS | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objective is to increase the awareness and recognition of the Union quality schemes, namely:

    • quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional specialty guaranteed (TSG) and optional quality terms;
    • the logo for quality agricultural products specific to the outermost regions of the Union.

  • Support for simple programmes targeting Canada, USA or Mexico (Topic 7)

    Closed

    Code: 18144 | Identifier Code: AGRIP-SIMPLE-2022-TC-AMERICAS | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objectives of these programmes shall comply with the general and specific objectives highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Support for simple programmes – Sustainability of Union agriculture (Topic 3)

    Closed

    Code: 18142 | Identifier Code: AGRIP-SIMPLE-2022-IM-SUSTAINABLE | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    Actions should highlight the sustainability of Union agriculture, stressing its beneficial role for climate action and the environment.
    Actions should address how the product(s) promoted and its/their production method(s) contribute to climate change mitigation (e.g. reduction in greenhouse gas emissions and/or increase in carbon removals) and/or adaptation (e.g. climate-resistant crops and crop varieties).

  • Support for simple programmes promoting Union organic products OR sustainability of Union agriculture in any third country/ies (Topic 9)

    Closed

    Code: 18138 | Identifier Code: AGRIP-SIMPLE-2022-TC-ORG-SUST | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objective is to increase the awareness and recognition of the Union quality scheme on organic production.

  • Support for simple programmes targeting China (including Hong-Kong and Macao), Japan, South Korea, Taiwan, South-eastern Asia or Southern Asia (Topic 6)

    Closed

    Code: 18136 | Identifier Code: AGRIP-SIMPLE-2022-TC-ASIA | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objectives of these programmes shall comply with the general and specific objectives highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Support for simple programmes – Fresh fruit and vegetables (Topic 4)

    Closed

    Code: 18134 | Identifier Code: AGRIP-SIMPLE-2022-IM-FRESH-FV | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objective is to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.

  • Support for simple programmes – European agricultural methods and food products (Topic 5)

    Closed

    Code: 18114 | Identifier Code: AGRIP-SIMPLE-2022-IM-CHARACTERISTICS | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Support for multi programmes – Union quality schemes OR merits of Union agricultural products (Topic 1)

    Closed

    Code: 18109 | Identifier Code: AGRIP-MULTI-2022-IM | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals) and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

  • Support for multi programmes - Sustainability of Union agriculture (Topic 3)

    Closed

    Code: 18086 | Identifier Code: AGRIP-MULTI-2022-IM-SUSTAINABLE | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    Actions should highlight the sustainability of Union agriculture, stressing its beneficial role for climate action and the environment.

  • Support for multi programmes – Organic production method (Topic 2)

    Closed

    Code: 18084 | Identifier Code: AGRIP-MULTI-2022-IM-ORGANIC | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objective is to increase the awareness and recognition of the Union quality scheme on organic production.

  • Support for multi programmes - Fresh fruit and vegetables (Topic 4)

    Closed

    Code: 18080 | Identifier Code: AGRIP-MULTI-2022-IM-FRESH-FV | Programme name: Promotion of agricultural products | Start submission calls: 20/01/2022 | End submission calls: 21/04/2022

    The objective is to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.