Programme Category
Programme Name
Programme Description
The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.
Identifier Code
Call
Summary
The objective is to increase the awareness and recognition of the Union quality schemes, namely:
- quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional specialty guaranteed (TSG) and optional quality terms;
- the logo for quality agricultural products specific to the outermost regions of the Union.
Detailed Call Description
Information and promotion programmes on Union quality schemes should be a key priority in the internal market since such schemes provide consumers with assurances on the quality and characteristics of the product or the production process used, achieve added value for the products concerned and enhance their market opportunities.
One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by the European consumers and increased knowledge of the information the quality schemes aim to provide. According to special Eurobarometer (No 504), only 14% of Europeans consumers recognize the logos of products that benefit from a protected designation of origin (PDO), 20% recognise a protected geographical indication (PGI), and 14% recognise a traditional specialty guaranteed, these being the main Union quality schemes.
Call Total Budget
Thematic Categories
- Industry
- Rural development
- Trade and Commerce
Eligibility for Participation
- Central Government
- Farmers Unions
- Farmers, Agriculturalists
- Large Enterprises
- NGOs
- Non Profit Organisations
- Private Bodies
- Producer Associations
- State-owned Enterprises
Eligibility For Participation Notes
In order to be eligible, the applicants must:
- be legal entities (public or private bodies)
- be established in an EU Member State (including overseas countries and territories (OCTs)
- be eligible organisations or bodies:
- trade or inter-trade organisations
- trade or inter-trade organisations of the Union representative of the
sector or sectors concerned at Union level - producer organisations or associations of producer organisations
- agri-food sector bodies
- trade or inter-trade organisation
Call Opening Date
Call Closing Date
EU Contact Point
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Non-IT related questions should be sent to the following email address: REA-AGRIGRANTS@ec.europa.eu.