Support for simple programmes – Union quality schemes (Topic 1)


Programme Category

EU Competitive Programmes

Programme Name

Promotion of agricultural products

Programme Description

The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.



Programme Details

Identifier Code



Support for simple programmes – Union quality schemes (Topic 1)


The objective is to increase the awareness and recognition of the Union quality schemes, namely:

  • quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional specialty guaranteed (TSG) and optional quality terms;
  • the logo for quality agricultural products specific to the outermost regions of the Union.

Detailed Call Description

Information and promotion programmes on Union quality schemes should be a key priority in the internal market since such schemes provide consumers with assurances on the quality and characteristics of the product or the production process used, achieve added value for the products concerned and enhance their market opportunities.

One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by the European consumers and increased knowledge of the information the quality schemes aim to provide. According to special Eurobarometer (No 504), only 14% of Europeans consumers recognize the logos of products that benefit from a protected designation of origin (PDO), 20% recognise a protected geographical indication (PGI), and 14% recognise a traditional specialty guaranteed, these being the main Union quality schemes.

Call Total Budget


Thematic Categories

  • Industry
  • Rural development
  • Trade and Commerce

Eligibility for Participation

  • Central Government
  • Farmers Unions
  • Farmers, Agriculturalists
  • Large Enterprises
  • NGOs
  • Non Profit Organisations
  • Private Bodies
  • Producer Associations
  • State-owned Enterprises

Eligibility For Participation Notes

In order to be eligible, the applicants must:

  • be legal entities (public or private bodies)
  • be established in an EU Member State (including overseas countries and territories (OCTs)
  • be eligible organisations or bodies:
    • trade or inter-trade organisations
    • trade or inter-trade organisations of the Union representative of the
      sector or sectors concerned at Union level
    • producer organisations or associations of producer organisations
    • agri-food sector bodies
    • trade or inter-trade organisation

Call Opening Date


Call Closing Date


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