Support for simple programmes targeting Canada, USA or Mexico (Topic 7)


Programme Category

EU Competitive Programmes

Programme Name

Promotion of agricultural products

Programme Description

The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.



Programme Details

Identifier Code



Support for simple programmes targeting Canada, USA or Mexico (Topic 7)


The objectives of these programmes shall comply with the general and specific objectives highlighting in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

Detailed Call Description

The information and promotion programmes shall target one or more countries identified in the corresponding topic.

The expected ultimate impact is to enhance the competitiveness and consumption of Union agri-food products, raise their profile and increase their market share in these targeted countries.

Call Total Budget


Thematic Categories

  • Industry
  • Rural development
  • Trade and Commerce

Eligibility for Participation

  • Central Government
  • Farmers Unions
  • Farmers, Agriculturalists
  • Large Enterprises
  • NGOs
  • Non Profit Organisations
  • Private Bodies
  • Producer Associations
  • State-owned Enterprises

Eligibility For Participation Notes

In order to be eligible, the applicants must:

  • be legal entities (public or private bodies)
  • be established in an EU Member State (including overseas countries and territories (OCTs)
  • be eligible organisations or bodies:
    • trade or inter-trade organisations
    • trade or inter-trade organisations of the Union representative of the
      sector or sectors concerned at Union level
    • producer organisations or associations of producer organisations
    • agri-food sector bodies
    • trade or inter-trade organisation

Call Opening Date


Call Closing Date


EU Contact Point

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