The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.
Actions should highlight the sustainability of Union agriculture, stressing its beneficial role for climate action and the environment.
Actions should address how the product(s) promoted and its/their production method(s) contribute to climate change mitigation (e.g. reduction in greenhouse gas emissions and/or increase in carbon removals) and/or adaptation (e.g. climate-resistant crops and crop varieties).
In addition, actions should address at least one of the following:
a) biodiversity conservation and sustainable use of natural resources (e.g. wildlife, landscape, genetic resources);
b) sustainable water management (e.g. water use efficiency, reduction of nutrients or pesticides load);
c) sustainable soil management (e.g. erosion control; nutrient balance; prevention of acidification, salinization, reduction of pesticides);
d) sustainable, carbon-efficient methods of livestock production;
e) reduction of use of antimicrobials;
f) reduction of food loss and food waste;
g) animal welfare commitments that go beyond the mandatory legal requirements.
In order to be eligible, the applicants must:
For individual questions on the Portal Submission System, please contact the
Non-IT related questions should be sent to the following email address: REA-AGRIGRANTS@ec.europa.eu.