Proposals should accelerate the deployment of transparency solutions in EU food systems to boost health, sustainability and safety of products, processes and diets in the period to 2030.
Objectives:

1. Improving the efficiency and effectiveness of traceability;
2. Making it easier for people to adopt healthy and sustainable diets with a lower environmental and climate impact, by advancing innovations that provide and process transparency data across the food chain to support the implementation of the future EU framework for sustainability labelling;
3. Making it easier for farmers and food businesses to increase the sustainability of their products and processes, and make them more nutrition-sensitive;
4. Drastically improving the efficiency and effectiveness of food safety processes and procedures, within companies and beyond;
5. Increasing the authenticity of products, and reducing food fraud;
6. Increasing the capacity of authorities and policymakers that deal with food safety, sustainability, nutrition and health to monitor the performance of different parts and processes of the food system.

Proposals should create an inventory of validated technologies (such as IoT, blockchain, artificial intelligence, 5G/edge, and ‘big data’), open data, approaches and methodologies based on past research and emerging best practice. Also, they should develop methodologies, tools and approaches to enable the clients of the network of expertise to engage actively with end-users of transparency solutions (e.g. retailers, public authorities).

Proposals should build a network of expertise that can act as an EU hub for knowledge sharing and the demonstration and piloting of systemic solutions relating to transparency. The network should be governed by primary producers, processors, retailers, food service providers, consumers, public and private institutions (governmental institutions, civil society, including NGOs, and industry), investors, entrepreneurs and policymakers. The pilots should advance solutions that can benefit a wide range of micro-enterprises and SMEs.