Programme Category
Programme Name
Programme Description
Horizon Europe is the European Union (EU) funding programme for the period 2021 – 2027, which targets the sectors of research and innovation. The programme’s budget is around € 95.5 billion, of which € 5.4 billion is from NextGenerationEU to stimulate recovery and strengthen the EU’s resilience in the future, and € 4.5 billion is additional aid.
Identifier Code
Call
Summary
The sustainability food labelling framework can help consumers in making sustainable food choices. An improved understanding of the drivers of food choices and the role of sustainability can support in using EU and national policy makers and government actions and funds most efficiently and using the best approaches. Information itself may not be enough to change citizens’ perception and actions, it should be addressed “in the right way” (emotional cues…etc.) and consider their current knowledge and information needs. Citizens’ food choices are subjective largely by food environments and there is a need to understand the influence of marketing and media as part of the environment, sometimes creating adverse effects.
Detailed Call Description
Proposals are expected to address the following:
- Analyse the impact of different influential factors, such as norms/beliefs/cultural environments as well as medias and their way of communicating on the consumer understanding of sustainability, emotional beliefs and response to sustainability information including issues of trust and reliability;
- Analyse the status of consumer information expectations/needs (conscious and unconscious) related to sustainability and understand how sustainability related information expectations/needs can be increased/developed as well as their drivers and challenges;
- Test different means of transmission (including different actors sharing information (private vs public) and presentations of sustainability related information to guide and change consumer behaviour best (including increased willingness to pay for sustainable products and services);
- Test the response of the public to information related to at least two dimensions of sustainability, including aspects that cover the whole food chain, such as for example biodiversity, packaging or composting, locally produced products.
Call Total Budget
Financing percentage by EU or other bodies / Level of Subsidy or Loan
100%
EU Contribution per project: €6,50 million
Thematic Categories
- Agriculture - Food
- Industry
- Research, Technological Development and Innovation
Eligibility for Participation
- Consumer Organisations
- Large Enterprises
- Other Beneficiaries
- Private Bodies
- Researchers/Research Centers/Institutions
- Small and Medium Enterprises (SMEs)
- State-owned Enterprises
Eligibility For Participation Notes
Proposals must implement the ‘multi-actor approach’ and ensure adequate involvement of citizens and civil society, together with social innovators, planners, social scientists, communication and marketing experts and public authorities to develop new methods and approaches to innovation.
Call Opening Date
Call Closing Date
National Contact Point(s)
Research and Innovation Foundation
29a Andrea Michalakopoulou Street, 1075 Nicosia
T.Th. 23422, 1683 Nicosia
+357 22205000
Email: support@research.org.cy
Contact Persons:
Marcia Trillidou
Scientific Officer A’
Email: trillidou@research.org.cy
Dr. Mary Economou
Scientific Officer
Email: meconomou@research.org.cy
(Publish Date: 18/01/2023-for internal use only)
EU Contact Point
European Commission, Directorate-General for Research and Innovation
https://ec.europa.eu/info/departments/research-and-innovation_en#contact