The action should:

• On Concept: Undertake in-depth research into the key concepts underpinning nature positive economy, establishing synergies and trade-offs with other policies, strategies, and business models such as bioeconomy related, and exploring the role of nature positive activities and NBS in promoting transformative change to provide holistic solutions that address global challenges such as climate, biodiversity, and pollution crisis;
• On Market Knowledge: Building on the work of Horizon 2020 projects and their taskforces, identify barriers and analyse market potential in different economic sectors, at European and national level when possible, for each sector, identify the stakeholders of the different value chains for the different types of nature positive economic activities, estimating the net job creation potential with a view to supporting the framing of nature positive economy narrative. This work should include identification and analysis of representative case studies and reflections on positioning towards nature positive economic activities as defined by the Sustainable Finance Taxonomy;
• On Indicators: Building on previous research, notably natural capital valuation methods including both monetary and non-monetary economic valuation approaches for nature-based solutions, deliver progress towards standardised, widely accepted economic indicators, reflecting wider socio-economic, biodiversity and natural capital benefits;
• On Market development: using the collaborative and participatory arrangements, develop and pilot strategies, measures (both market and non-market) and approaches for scaling and speeding up the implementation of nature positive economic activities, including Nature-based Solutions (NBS), both from supply and demand side perspective to boost nature-based market development, innovation, and job creation in EU and beyond. This may comprise for market supply economic, finance and governance innovations, capacity building and training;
• Explore and facilitate synergies and interconnection with different EU, MS and Horizon Europe Associated Countries initiatives, such as: EU and national Business and Biodiversity platforms, national restoration plans, Business Acceleration Services, Climate KIC, Smart Specialisation Strategies, Recovery Plans, the EU Biodiversity Partnership, Circular Bio-based Europe Partnership, European Bioeconomy Policy Forum, for more coordinated actions and aggregated impact on NBS and nature positive activities;
• Set up and/or collaborate with relevant marketplaces and similar initiatives at the relevant scales, so that potential project partners, entrepreneurs, investors, and innovation stakeholders can match supply, demand and expertise on designing, implementing, managing, monitoring, valuing, financing NBS, ecosystem services and nature positive activities.