Providing marketing solutions to prevent and reduce the food waste related to marketing standards

Closed

Programme Category

EU Competitive Programmes

Programme Name

Horizon Europe (2021-2027)

Programme Description

Horizon Europe is the European Union (EU) funding programme for the period 2021 – 2027, which targets the sectors of research and innovation. The programme’s budget is around € 95.5 billion, of which € 5.4 billion is from NextGenerationEU to stimulate recovery and strengthen the EU’s resilience in the future, and € 4.5 billion is additional aid.

Programme Details

Identifier Code

HORIZON-CL6-2023-FARM2FORK-01-14

Call

Providing marketing solutions to prevent and reduce the food waste related to marketing standards

Summary

Food marketing standards are standards individuals and businesses comply with to be able to put food on the market or to sell to a particular buyer. These standards include or may include requirements about technical definitions, classification, presentation, marking and labelling, packaging, production method, conservation, storage, transport related administrative documents, certifications and time limits, restriction of use and disposal, …

As these standards focus on quality, they are different from food safety standards (foods that do not comply with marketing standards can still be safe to eat).

Detailed Call Description

Proposals should address all the following points:

  • Provide estimates of the amounts of food waste resulting from the application of the above-mentioned marketing standards along the food supply chain. In particular, estimates of the amounts of food waste due to interactions between the stages and actors of the value chain should be provided. These estimates should be differentiated according to the responsible marketing standard(s).
  • Assess trade-offs between food waste prevention/reduction objectives and other objectives pursued by marketing standards (e.g. keeping food of unsatisfactory quality off the market, providing clarity and transparency on the market, facilitating the functioning of the internal market; responding to consumers’ and society’s expectations).
  • Assess the underlying reasons for setting up private marketing standards, including aspects related to consumers expectations.
  • Identify solutions that would enable to improve the business potential for suboptimal foods not meeting market standards yet still safe to eat. This should include the identification of alternative marketing channels or models (including processing and other destinations), whilst ensuring the highest possible value for their valorisation and considering trade-offs between the different valorisation options. The most promising interventions and good practices already in place for similar foods or food categories should be considered.
  • Provide recommendations/solutions to food businesses, owners of marketing standards and regulators on how to prevent/reduce food waste due to marketing standards.
  • Some recommendations may help design marketing standards or support future policy development, in order to prevent and reduce food waste.
  • Implement the multi-actor approach (see eligibility conditions) by conducting inter- and trans-disciplinary research and involving a wide range of food system actors.

Call Total Budget

€10,00 million

Financing percentage by EU or other bodies / Level of Subsidy or Loan

100%

EU contribution per project: €5,00 million

Thematic Categories

  • Agriculture - Food
  • Environment and Climate Change
  • Industry
  • Research, Technological Development and Innovation

Eligibility for Participation

  • Consumer Organisations
  • Large Enterprises
  • Other Beneficiaries
  • Private Bodies
  • Researchers/Research Centers/Institutions
  • Small and Medium Enterprises (SMEs)
  • State-owned Enterprises

Eligibility For Participation Notes

The proposals must apply the multi-actor approach.

The proposal activities should be performed at least for fruits and vegetables. Applicants may choose to cover additional commodities from the following food types: cereals, fish, meat, dairy and eggs.

Call Opening Date

22/12/2022

Call Closing Date

12/04/2023

National Contact Point(s)

Research and Innovation Foundation
29a Andrea Michalakopoulou Street, 1075 Nicosia
T.Th. 23422, 1683 Nicosia
+357 22205000
Email: support@research.org.cy

Contact Persons:
Marcia Trillidou
Scientific Officer A’
Email: trillidou@research.org.cy

Dr. Mary Economou
Scientific Officer
Email: meconomou@research.org.cy

(Publish Date: 16/01/2023-for internal use only)

EU Contact Point

European Commission, Directorate-General for Research and Innovation

https://ec.europa.eu/info/departments/research-and-innovation_en#contact