Applicants should propose activities that bring together app developers, health care system representatives, a diverse range of users, and certification bodies in order to promote and stimulate the use and up-take of the health app quality label, building a digital ecosystem around a trusted mHealth label to support the integration and use of health and wellness apps in the health care system. Proposals should encourage a people-centred approach that empowers citizens and patients, promotes a culture of dialogue and openness between health professionals, citizens, patients and their families, and unleashes the potential of social innovation.

The proposals are expected to address all of the following:

• Set up a structured dialogue on the uptake of the technical specifications between app developers, health care system representatives, app stores, medical societies, patient organisations, users and certification bodies, building a digital ecosystem around a trustable mHealth label.
• Co-create, develop and implement an action plan on the promotion of the mHealth label in the health care system.
• Implement concrete actions on the integration and use of secure and qualitative health and wellness apps, using the new label, in specific health care settings, covering the entire EU.
• Ensure that the promoted health and wellness apps are bias-free and adequately address the needs of different social groups, considering gender, age, ability and ethnicity, where relevant.
• Support and set-up an inclusive dissemination strategy to promote the use of the mHealth app quality label taking into account the different levels of digital health literacy among the actors involved.
• Interests of different age groups, sex and gender, as well as other categories like persons with disability, ethnicity and the LGBTI+ community should be considered, where relevant.