The action shall support a package of activities related to facilitating the creation and promotion of European content, and/or the uptake of new technologies or business models for the audiovisual sector. The activities shall be implemented by recognised European players, resilient to change and in capacity to attract a large European and international participation.

Projects must cover activities in at least two of the following segments:

1. Activities covered by the “Talent and skills” support of the Creative Europe-MEDIA strand.  The focus should be on the improvement of skills and competences adapted to the evolving market practices. In particular activities should aim at:

• • Facilitating the learning and acquisition of new skills and expertise including new ways of storytelling, knowledge sharing from peers and senior professionals, notably via mentoring activities, in particular for women and less represented groups of society and best practices of dissemination among all participating professionals;
  • Enabling access to European and international professional markets, developing new business models and strengthening international cooperation in the audiovisual sector;
  • Fostering co-operation between players from different groups of countries to ensure knowledge transfer and relevant mentorship opportunities and reinforcing the capacity of professionals from low production capacity countries
  • Training activities on sustainability and more environmentally-respectful solutions for the audiovisual industry.

2) Activities covered by the “Markets and networking” support of the Creative Europe-MEDIA strand. The support is foreseen for activities aiming at:

• • Promoting European and international co-productions including feature films, short films, video games, television series and cross media;
  • Easing access for professional to audiovisual trade events and markets, both physical and online;
  • Increasing the circulation of European works, in Europe and worldwide on all platforms in all formats.

1. The applicants shall be able to present a global integrated strategy, behind the package of proposed activities, and to demonstrate their strong added-value and structuring effect for the whole European audiovisual industry. Initiatives will aim at reinforcing the capacity to create, produce and promote in an agile approach, high quality European works in all formats and for all platforms able to compete in a global market.