Innovative tools and business models


Programme Category

EU Competitive Programmes

Programme Name

Creative Europe (CREA)

Programme Description

The Creative Europe Programme supports the culture and audiovisual sectors.

Programme Details

Identifier Code



Innovative tools and business models


The objective of the Innovative tools and Business models action is to strengthen the competitiveness, scalability and sustainability of the European European players, as well as to improve the visibility and availability of European works and increase audiences in the digital environment. The aim is to support projects focusing on the specific challenges of the audiovisual sector such as discoverability, sequencing of release windows, financing and territoriality in order to enable strong and visible offers of European works online and across borders to a wide public.

Detailed Call Description

The MEDIA strand shall provide support for the following action: Promotion and marketing tools, including on line and through the use of data analytics, to increase the prominence, visibility, cross-border access, and audience reach of European work.

Support the development and/or the spread of innovative tools and business models to increase the availability, visibility and audience of European works in the digital age and/or contribute to increase the competitiveness and greening of the European audiovisual industry.

Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

Call Total Budget


Financing percentage by EU or other bodies / Level of Subsidy or Loan


Thematic Categories

  • Audiovisual sector and Media
  • Culture
  • Other Thematic Category
  • Research, Technological Development and Innovation

Eligibility for Participation

  • Central Government
  • International Organisations
  • Large Enterprises
  • Other Beneficiaries
  • Private Bodies
  • Researchers/Research Centers/Institutions
  • State-owned Enterprises

Eligibility For Participation Notes

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries, i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories (OCTs)
      • non-EU countries:
        • listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature – list of participating countries
        • be established in one of the countries participating fully in the MEDIA strand of the Creative Europe Programme and owned directly or indirectly, wholly or by by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.

Call Opening Date


Call Closing Date


National Contact Point(s)

Organization of European Programs & Cultural Relations
Νenant Μbogntanovitz
Business Planning Coordinator
Ifigenias 27, 2007 Acropolis, Nicosia
Telephone: +357 7000 1300

(Publish Date: 07/02/2022-for internal use only)