The objective of the Innovative tools and Business models action is to strengthen the competitiveness, scalability and sustainability of the European European players, as well as to improve the visibility and availability of European works and increase audiences in the digital environment. The aim is to support projects focusing on the specific challenges of the audiovisual sector such as discoverability, sequencing of release windows, financing and territoriality in order to enable strong and visible offers of European works online and across borders to a wide public.
The MEDIA strand shall provide support for the following action: Promotion and marketing tools, including on line and through the use of data analytics, to increase the prominence, visibility, cross-border access, and audience reach of European work.
Support the development and/or the spread of innovative tools and business models to increase the availability, visibility and audience of European works in the digital age and/or contribute to increase the competitiveness and greening of the European audiovisual industry.
Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
Organization of European Programs & Cultural Relations
Business Planning Coordinator
Ifigenias 27, 2007 Acropolis, Nicosia
Telephone: +357 7000 1300
(Publish Date: 07/02/2022-for internal use only)