Programme Category

EU Competitive Programmes

Programme Name

Information Measures for the Common Agricultural Policy (IMCAP)

Programme Description

The Common Agricultural Policy (CAP) is one of the EU’s most important policies. It is a partnership between agriculture and society and between Europe and its farmers. It is a common policy for all the countries and citizens of the EU and benefits them in various ways.

Programme Details

Identifier Code





The general objective of the call is to build trust within the EU and amongst all citizens, farmers and non-farmers alike and to promote information about the Common Agricultural Policy (CAP) (i.e. the policy and its benefits for the citizens of the EU). The focus should be on addressing misperceptions and disinformation about European agriculture and the CAP, using facts and backed up with data with a view to raising public awareness on the relevance of EU support to agriculture and rural development through the CAP.

Detailed Call Description

The information measures should include one or several activities such as:

  • the production and distribution of print, multimedia or audiovisual material;
  • web and social media outreach activities;
  • media events;
  • conferences, seminars, workshops;
  • studies on CAP-related issues (if required to support the implementation of the information measures).

 The target public for the themes is the general public (in particular young people in urban areas) and/or farmers and other parties active in rural areas. More specifically:

  • For school children, teachers and university students: novel approaches should be used to engage with young people and raise their awareness of the new CAP and the contribution that it makes in many areas such as the climate change challenge, food, healthy and high-quality eating as a lifestyle choice, in relation also with the EU School Scheme for Milk, Fruit and Vegetables and the Tartu Call.
  • For stakeholders: stakeholders should be more aware of the contribution that the CAP makes to support the social, environmental and economic sustainability of agriculture.

Call Total Budget


Financing percentage by EU or other bodies / Level of Subsidy or Loan

Project budgets (maximum grant amount) are expected to range between € 75,000 and € 500,000 per project.

Thematic Categories

  • Agriculture - Farming - Forestry
  • Land Development
  • Rural development

Eligibility for Participation

  • Central Government
  • Farmers Unions
  • Farmers, Agriculturalists
  • Local Authorities
  • State-owned Enterprises

Eligibility For Participation Notes

In order to be eligible, the applicants (beneficiaries and affiliated entities) must be legal entities (public or private bodies), established in one of the Member States. Other entities may participate in other consortium roles, such as associated partners, subcontractors, third parties giving in-kind contributions, etc.

 Only applications by single applicants are allowed (single beneficiaries; affiliated entities and other participants are allowed, if needed).

Call Opening Date


Call Closing Date


EU Contact Point

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