Fostering European Media Talents and Skills


Programme Category

EU Competitive Programmes

Programme Name

Creative Europe (CREA)

Programme Description

The Creative Europe Programme supports the culture and audiovisual sectors.

Programme Details

Identifier Code



Fostering European Media Talents and Skills


The objective of the Skills and Talent Development support is to foster talents and skills of the audiovisual sector professionals. Strengthen the capacity of audiovisual professionals to adapt to new creative processes and new business models with a view to maximise and fully exploit the opportunities of digital innovation across the value chain.

Detailed Call Description

Initiatives will aim at reinforcing the capacity to fully exploit the creative and commercial potential of the digital transition in all formats and for all platforms. Particular focus will be put on the acquisition of entrepreneurial skills, and awareness on market and digital technologies developments, data analytics, sustainable business models, internationalisation, marketing, promotion, audience development, restoration of film heritage, greening of the industry, including training of green consultants to increase the know-how in the sector.

Activities may take the form of physical and/or on-line training courses, boot-camp courses, and/or mentoring programmes based on innovative learning, teaching, mentoring and coaching methods, using the latest digital technologies.

The focus should be on the improvement of skills and competences adapted to the evolving market practices. In particular training, mentoring and capacity building activities should aim at:

  • Facilitating the learning and acquisition of new skills and expertise across the audio-visual value chain, in particular digital skills.
  • Developing new business models and strengthening international cooperation in the audiovisual sector;
  • Fostering co-operation between players from different groups of countries to ensure knowledge transfer and relevant mentorship opportunities and reinforcing the capacity of professionals from low audiovisual capacity countries.
  • Promote business strategies that ensure more sustainable and more environmentally-respectful industry as well as diversity and inclusiveness.
  • Training activities on sustainability and more environmentally-respectful solutions for the audiovisual industry.
  • Nurturing young talent and support young start-ups in the audio- visual sector.

Call Total Budget


Financing percentage by EU or other bodies / Level of Subsidy or Loan


Thematic Categories

  • Audiovisual sector and Media
  • New Entrepreneurship
  • Research, Technological Development and Innovation

Eligibility for Participation

  • Economically Inactive Women
  • International Organisations
  • Large Enterprises
  • Other Beneficiaries
  • Private Bodies
  • Small and Medium Enterprises (SMEs)
  • State-owned Enterprises
  • Training Centres
  • Youth

Eligibility For Participation Notes

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries, i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories (OCTs)
      •  non-EU countries: listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature – list of participating countries.

The actions are targeted towards professionals from the audiovisual industry, in particular young professionals, as well as professionals from start-ups.


Call Opening Date


Call Closing Date


National Contact Point(s)

Organization of European Programs & Cultural Relations
Νenant Μbogntanovitz
Business Planning Coordinator
Ifigenias 27, 2007 Acropolis, Nicosia
Telephone: +357 7000 1300

(Publish Date: 10/02/2022-for internal use only)