Joint/collaborative actions across borders with the aim to improve the competitiveness and attractiveness of European VOD platforms offering a significant proportion of non-national European audiovisual works as well as to increase the accessibility, visibility, discoverability and prominence of European content for a wider global audience (European and international).

Special attention will be given to applications presenting adequate strategies to ensure gender balance, inclusion, diversity and representativeness.

The specific actions aim for the following results:

• Strengthen the cross-border collaboration among European Video On Demand (VOD) platforms through joint/collaborative activities to increase the online audience of European audiovisual content.
• Strengthen the attractiveness of eligible European Video On Demand (VOD) platforms for cross-border audiences and online consumption at a larger scale.
• Improve the digital circulation and consumption of European content by boosting its visibility, discoverability and prominence.
• Develop new business models and achieve cross-border economies of scope and scale.