Proposals should address the following activities:

• develop the innovative user-friendly bio-based products and/or services, underpinned by biotechnology and biomanufacturing approaches, to support the more sustainable applications with a clear societal benefit, such as less resource-intensive consumer goods, to reduce environmental and climate pressures. Foresee the necessary links with the digital technologies and tools (e.g., bioinformatics, AI, etc.);
• assess the potential of new socio-economic models for circular and bio-based systems, integrating aspects of environmental justice, gender equality, diversity and social inclusion, as well as relevant international global best practice, via e.g. societal dialogue/innovation, social impact assessment, involvement and inputs from the social sciences and humanities (SSH);
• include research and innovation activities to understand and increase the level of current public perception and acceptance, including the benefits / risks, addressing the consumer perspective, market acceptance and understanding of the bio-based innovation, as well as delivering higher understanding of consumption patterns and social demands;
• foresee the cooperation and feedback loops with industry and authorities, in respect to any new market solutions proposed.

The multi-actor approach is encouraged. Proposals should involve SMEs – both as project beneficiaries or external actors – and offer opportunities to newcomers to Horizon Europe Cluster 6, as well as engage with the civil society stakeholders such as NGOs and consumer organisations to advance scale-up and facilitate future market deployment.

Cooperation with projects funded under parallel topics such as HORIZON-CL6-2026-01-CIRCBIO-07: Advancing the European bio-based innovation enabled by biotechnology and biomanufacturing concepts is encouraged to maximise synergies, while avoiding overlaps. Cooperation between all projects funded under this topic should also be foreseen, as a specific tasks, with an allocation of resources, for synergies.

Proposals should integrate the gender dimension and consider other social categories besides gender (disability, age, socio-economic status, ethnic and/or cultural origin, sexual orientation, etc.), and their intersections.

This topic requires the effective contribution of SSH disciplines and involvement of SSH experts in order to produce meaningful and significant effects enhancing the societal impact of the related research activities. International cooperation is encouraged.