The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.
The objective is to increase the awareness and recognition of the Union quality scheme on organic production.
Information and promotion programmes on the Union quality scheme on the organic production method should be a key priority in the internal market since this scheme provides consumers with assurances on the sustainability, quality and characteristics of the product, the production process used and the environmental benefits they generate, thereby achieving added value for the products concerned and enhancing their market opportunities.
One of the expected results is to further increase the levels of recognition of the EU organic logo by the Union consumers and increase the knowledge of the information the organic logo aims to provide.
According to Special Eurobarometer 556, more than half (56%, minus 5 percentage points since 2022) say they are aware of the organic farming logo.
The expected ultimate impact is to increase awareness of the Union quality scheme on organic production and to enhance the competitiveness and consumption of organic products, raise their profile and increase their market share.
The costs will be reimbursed at the funding rate fixed in the Grant Agreement 85% for beneficiaries that are established in EU Member States receiving financial assistance and 80% for beneficiaries from other countries.