Programme Category
Programme Name
Programme Description
The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.
Identifier Code
Call
Summary
The objective is to highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment and animal welfare.
The production method(s) of the promoted product(s) shall cover at least two of the areas of actions listed in Article 31(4) of Regulation (EU) 2021/2115 while respecting the conditions laid down in paragraph 5 of that Article
Detailed Call Description
The expected ultimate impact is to increase the awareness of the Union sustainable agriculture practices beneficial for the climate, the environment and animal welfare by the Union consumers and to enhance the competitiveness and consumption of sustainably produced agri-food products in the Union, raise their profile and increase their market share
Call Total Budget
Financing percentage by EU or other bodies / Level of Subsidy or Loan
The costs will be reimbursed at the funding rate fixed in the Grant Agreement 85% for beneficiaries that are established in EU Member States receiving financial assistance and 80% for beneficiaries from other countries.
Thematic Categories
- Agriculture - Farming - Forestry
- Agriculture - Food
- Environment and Climate Change
- Research, Technological Development and Innovation
- Rural development
- Small-Medium Enterprises and Competitiveness
Eligibility for Participation
- Associations
- Businesses
- Central Government
- Educational Institutions
- Farmers Unions
- Farmers, Agriculturalists
- NGOs
- Non Profit Organisations
- Other Beneficiaries
- Private Bodies
- Producer Associations
- Researchers/Research Centers/Institutions
- Services Providers
- Small and Medium Enterprises (SMEs)
- State-owned Enterprises
Eligibility For Participation Notes
In order to be eligible, the applicants must:
- be legal entities (public or private bodies)
- be established in an EU Member States (including overseas countries and territories (OCTs))
- be eligible organisations or bodies as referred to in Article 7(1) of Regulation (EU) No 1144/2014:
- trade or inter-trade organisations, established in a Member State and representative of the sector or sectors concerned in that Member State, and in particular the interbranch organisations as referred to in Article 157 of Regulation (EU) No 1308/2013 and groups as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012, provided that they are representative for the name protected under the latter Regulation which is covered by that programme
- EU trade or inter-trade organisations representative of the sector or sectors concerned at EU level
- producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised by a Member State or
- agri-food sector bodies the objective and activity of which is to provide information on, and to promote agricultural products and which have been entrusted, by the Member State concerned, with a clearly defined public Call: AGRIP-MULTI-2026 15 service mission in this area; those bodies must have been legally established in the Member State in question at least two years prior to the date of the call for proposals referred to in Article 8(2).