The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.

The Commission is committed to promoting balanced and healthy dietary practices. Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet.

The messages could notably focus on aiming at having at least five portions of a variety of fruit and vegetables each day; knowing the place of fruit and vegetables in the food pyramid and understanding the beneficial impact of fruit and vegetable consumption on health.

The costs will be reimbursed at the funding rate fixed in the Grant Agreement 85% for beneficiaries that are established in EU Member States receiving financial assistance and 80% for beneficiaries from other countries.

• Agriculture - Food
• Environment and Climate Change
• Health
• Research, Technological Development and Innovation
• Rural development
• Small-Medium Enterprises and Competitiveness

• Associations
• Businesses
• Central Government
• Educational Institutions
• Farmers Unions
• Farmers, Agriculturalists
• Legal Entities
• Local Authorities
• NGOs
• Non Profit Organisations
• Other Beneficiaries
• Private Bodies
• Producer Associations
• Researchers/Research Centers/Institutions
• Services Providers
• Small and Medium Enterprises (SMEs)
• State-owned Enterprises

In order to be eligible, the applicants must:

• be legal entities (public or private bodies)
• be established in an EU Member States (including overseas countries and territories (OCTs))
• be eligible organisations or bodies as referred to in Article 7(1) of Regulation (EU) No 1144/2014:
  • trade or inter-trade organisations, established in a Member State and representative of the sector or sectors concerned in that Member State, and in particular the interbranch organisations as referred to in Article 157 of Regulation (EU) No 1308/2013 and groups as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012, provided that they are representative for the name protected under the latter Regulation which is covered by that programme
  • EU trade or inter-trade organisations representative of the sector or sectors concerned at EU level
  • producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised by a Member State or
  • agri-food sector bodies the objective and activity of which is to provide information on, and to promote agricultural products and which have been entrusted, by the Member State concerned, with a clearly defined public Call: AGRIP-MULTI-2026 15 service mission in this area; those bodies must have been legally established in the Member State in question at least two years prior to the date of the call for proposals referred to in Article 8(2).

REA-AGRI-CALLS@ec.europa.eu

• Funding & Tenders
• Call document