Programme Category
Programme Name
Programme Description
The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.
Call
Summary
The objective is to increase the awareness and recognition of the Union quality schemes, namely:
- quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional speciality guaranteed (TSG) and optional quality terms;
- the logo for quality agriculture products specific to the outermost regions of the Union.
Detailed Call Description
One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by Union consumers and knowledge of the information the quality schemes aim to provide. According to Special Eurobarometer 556, only 18 % of Europeans consumers recognise the logos of products that benefit from a protected designation of origin (PDO), 24 % recognise a protected geographical indication (PGI), and 19 % recognise a traditional specialty guaranteed (TSG), these being the main Union quality schemes.
The expected ultimate impact is to increase awareness of the Union quality schemes and to enhance the competitiveness and consumption of Union agri-food products registered under a Union quality scheme, raise their profile and increase their market share.
For information provision and promotion programmes highlighting the specific features of agricultural methods in the Union and the characteristics of Union agri-food products and quality schemes referred to in Article 5(4), point (d), of Regulation (EU) No 1144/2014.
The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals) and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.
The expected impact is to increase the awareness of the merits of Union agricultural products by the consumers and to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.
Call Total Budget
Financing percentage by EU or other bodies / Level of Subsidy or Loan
The costs will be reimbursed at the funding rate fixed in the Grant Agreement 85% for beneficiaries that are established in EU Member States receiving financial assistance and 80% for beneficiaries from other countries.
Thematic Categories
- Agriculture - Food
- Environment and Climate Change
- Health
- Rural development
Eligibility for Participation
- Businesses
- Farmers, Agriculturalists
- Legal Entities
- NGOs
- Non Profit Organisations
- Other Beneficiaries
- Private Bodies
- State-owned Enterprises
Eligibility For Participation Notes
In order to be eligible, the applicants must:
- be legal entities (public or private bodies)
- be established in an EU Member States (including overseas countries and territories (OCTs))
- be eligible organisations or bodies as referred to in Article 7(1) of Regulation (EU) No 1144/2014:
- trade or inter-trade organisations, established in a Member State and representative of the sector or sectors concerned in that Member State, and in particular the interbranch organisations as referred to in Article 157 of Regulation (EU) No 1308/2013 and groups as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012, provided that they are representative for the name protected under the latter Regulation which is covered by that programme
- EU trade or inter-trade organisations representative of the sector or sectors concerned at EU level
- producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised by a Member State or
- agri-food sector bodies the objective and activity of which is to provide information on, and to promote agricultural products and which have been entrusted, by the Member State concerned, with a clearly defined public Call: AGRIP-MULTI-2026 15 service mission in this area; those bodies must have been legally established in the Member State in question at least two years prior to the date of the call for proposals referred to in Article 8(2).