The promotion of handicraft products and support of craftsmen 

Opened

Programme Category

EU Competitive Programmes

Programme Name

EU Preparatory Actions

Programme Description

The main objective of Preparatory Actions is to prepare future EU actions in various priority policy fields.

Programme Details

Identifier Code

PPPA-MOVE-2025-P032404

Call

The promotion of handicraft products and support of craftsmen 

Summary

This call seeks to support craftsmen across the EU in the production of traditional and artisanal handicrafts, ensuring that these skills and products are preserved and passed on. It promotes handicrafts as a driver of tourism, encouraging visitors to purchase locally and learn about traditional manufacturing techniques, particularly for products with geographical indications. The initiative also aims to provide incentives for craftsmen to continue their work, while motivating young people to enter the sector and sustain these traditions. Furthermore, it encourages collaboration between craftsmen from different EU regions, including through the EU Tourism Platform, to share expertise and create new opportunities. Finally, it supports the promotion and increased sales of artisanal products, both through local markets and digital channels, helping to raise visibility and demand.

Detailed Call Description

With this call the following objectives shall be met: 

  • To support craftsmen established within the entire European Union territory, regardless of the Member State they are from, in the process of creating traditional handicraft products.
  • To support crafts with a view to attracting tourists to areas where handicraft and in particular artisanal and traditional products such as those with a geographical indication, are manufactured, and to promote the local purchase of these products by tourists and to stoke interest by tourists about associated traditional manufacturing methods. 
  • To provide incentives to said craftsmen and encourage them to carry on the tradition and continue to manufacture these products. 
  • To incentivise the pursuit of this occupation of young craftsmen to create artisanal and traditional products.
  • To create new opportunities to collaborate with other craftsmen from other EU regions with whom they have similarities, including through the EU Tourism Platform. 
  • To help promote and increase the sale of artisanal and handicraft products such as those with a geographical indication, including through digital means. 

A transnational project consortium of public and private entities will act as an intermediary organising specific activities for craftsmen and tourism SMEs in different countries. The applicant will organise and provide direct support to craftsmen and SMEs producing handicrafts products to build their capacities to launch and/or promote such and support craftsmen and will also facilitate cross-border/transnational cooperation to foster peer to peer learning as well as to exchange knowledge and good practices between craftsmen.

In turn, said support shall attract tourists to areas where handicraft and traditional products are being manufactured.

The proposed activities (work packages) shall contribute to the promotion of handicraft products and support of craftsmen, by providing both direct and indirect support, be it consultative or financial. The support must be provided to craftsmen and also to tourism stakeholders, in particular to SMEs, including start-ups and entrepreneurs, who wish to develop new business concepts, new products or to implement proven efficient projects based on best practices, contributing to the transition on a more resilient and sustainable EU tourism ecosystem.

Call Total Budget

€970.00 thousand

Financing percentage by EU or other bodies / Level of Subsidy or Loan

The total available call budget is € 970 000. Grant budget (requested grant amount) is expected to be up to €970.000. The grant awarded may be lower than the amount requested.

One proposal will be funded.

The costs will be reimbursed at the funding rate fixed in the Grant Agreement (100% for the costs for providing financial support to third parties and 90% for all other cost categories).

Thematic Categories

  • Culture
  • Employment
  • Industry
  • Other Services
  • Other Thematic Category
  • Processing
  • Tourism

Eligibility for Participation

  • Associations
  • Businesses
  • Chambers
  • Educational Institutions
  • Employees
  • Large Enterprises
  • Legal Entities
  • Natual person / Citizen / Individual
  • NGOs
  • Non Profit Organisations
  • Other Beneficiaries
  • Private Bodies
  • Researchers/Research Centers/Institutions
  • Small and Medium Enterprises (SMEs)
  • Training Centres

Eligibility For Participation Notes

In order to be eligible, the applicants (beneficiaries and affiliated entities) must be legal entities (public or private bodies), established in EU Member States (including overseas countries and territories (OCTs).

Consortium composition

Proposals must be submitted by a consortium of at least six 6 applicants (beneficiaries; not affiliated entities), which complies with all following conditions:

  • minimum 6 independent entities (no affiliated entities) from minimum 3 different eligible countries, among which:
  • minimum 2 business support organisations (BSO) from 2 different eligible countries
  • minimum 2 destination management organisations (DMO) from 2 different eligible countries
  • minimum 1 training institution with training or research as principal function, such as an education institution, university, training centre or research centre.

Call Opening Date

02/09/2025

Call Closing Date

30/09/2025

EU Contact Point

Email: EC-MOVE TOURISM-CALLS@ec.europa.eu