Support for information measures relating to the common agricultural policy (IMCAP)

Opened

Programme Category

EU Competitive Programmes

Programme Name

Information Measures for the Common Agricultural Policy (IMCAP)

Programme Description

The Common Agricultural Policy (CAP) is one of the EU’s most important policies. It is a partnership between agriculture and society and between Europe and its farmers. It is a common policy for all the countries and citizens of the EU and benefits them in various ways.

Programme Details

Identifier Code

IMCAP-2026-INFOME

Call

Support for information measures relating to the common agricultural policy (IMCAP)

Summary

The general objective of the call is to raise awareness about the Common Agricultural Policy (CAP) within the EU, amongst all citizens, farmers and non-farmers alike and to disseminate information about the Common Agricultural Policy (CAP), the key messaging should be fully consistent with the Commission’s legal requirement to carry out information measures on the CAP within the meaning of Article 46 of Regulation (EU) 2021/2116.

The measures should help citizens understand the CAP, about how the CAP responds to challenges faced by agriculture and food producers, helps restore consumer confidence following crises, supports development in rural areas and promotes a more competitive, sustainable and resilient Union model of agriculture, including its simplification agenda.

Detailed Call Description

The call 2026 focusses on the elements of the Vision for Agriculture and Food related to the implementation of the CAP. More specifically, proposals are invited to come forward with information measures focussing on:

  1. the CAP’s role in supporting a fair prospects income for farmers) and their position in the food supply chain, showing examples,
  2. its contribution to ensuring competitiveness and the long-term resilience of EU agriculture,
  3. agri-food systems functioning with planetary boundaries, preserving healthy soils, clean water and air, and protecting and restoring Europe’s biodiversity,
  4. the support to generational renewal and improving gender balance,
  5. addressing misconceptions and disinformation narratives and strengthening information integrity in relation to agriculture and rural areas.

Proposals not addressing at least one of the points above will be considered outside the scope of this call.

Activities that can be funded:

This call targets large-audience information and communication measures to inform citizens about the CAP (including the national CAP strategic plans).

The information measures must include one or several activities reaching a significant number of citizens, such as:

  • production and distribution/broadcast of print, multimedia or audio-visual material
  • web and social media outreach activities that reach a significant number of citizens
  • media events
  • conferences, seminars, workshops that reach a significant number of citizens
  • studies on CAP-related issues (if required to support the implementation of the information measures).

The following activities are NOT eligible:

  • measures required by law
  • general or statutory meetings
  • other activities where the communication and information measures are not the main component.

Call Total Budget

€4.000.000

Financing percentage by EU or other bodies / Level of Subsidy or Loan

60%

Thematic Categories

  • Agriculture - Farming - Forestry
  • Rural development
  • Youth

Eligibility for Participation

  • Farmers Unions
  • Farmers, Agriculturalists
  • Legal Entities
  • Other Beneficiaries
  • State-owned Enterprises
  • Youth

Eligibility For Participation Notes

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries, i.e.:
    • EU Member States (including overseas countries and territories (OCTs)).

Consortium composition: Only applications by single applicants are allowed (single beneficiaries; affiliated entities and other participants are allowed, if needed).

Eligible activities

Eligible activities are the ones set out in section 2 above.

Projects must comply with EU policy interests and priorities (such as environment, social, security, industrial and trade policy, etc).

Financial support to third parties is not allowed.

Call Opening Date

07/10/2025

Call Closing Date

14/01/2026

EU Contact Point

Questions should be sent to the following email address: AGRI GRANTS TEAM (AGRI-GRANTS@ec.europa.eu)