Particular focus will be put on supporting new creative processes (e.g. cross disciplinary creative collaboration, innovative storytelling blending creative and digital skills), harnessing digital innovation in audiovisual production (e.g. virtual production, post-production) and distribution (marketing, promotion, audience engagement); uptake of digital tools for videogames production and distribution; enhancing IP rights exploitation; green transition (aiming at promoting sustainable practices across the entire value chain).

Expected results:

* To promote sustainable and more environmentally respectful solutions for the audiovisual industry

* Harness Europe’s creative talent by embracing new creative processes

* To accompany the digital transition of the audiovisual sector in support of content creation and dissemination

* To foster growth and investment through greater exploitation of IP across the EU and beyond

* Equip audiovisual and gaming professionals with a new combination of creative and digital skills, thereby increasing the competitiveness potential of the European industry

Description of the activities to be funded under the call for proposals

• Supporting new creative processes (e.g. creative collaboration including across disciplines, innovative storytelling blending different skill sets)

• Digital transformation: trainings to equip professionals along the whole value chain with state-of-the-art digital tools and data analytics for creative storytelling, production including virtual production, post-production or marketing, promotion, audience engagement and new modes of distribution, monetization and exploitation

• Adaptation to new market trends: including IP rights exploitation (eg. remakes, spin-offs, sequels, merchandising)

• Videogames: trainings to equip professionals with state-of-the-art digital tools and AI-powered technologies for creation, development, production, distribution, promotion and marketing

• Green transition of the audiovisual industry: green consultants, aiming at promoting sustainable practices across the entire value chain; trainings on the implementation of sustainability plans, including the use of tools measuring CO2 emissions.