Section 1 Food Value-chain in the Nexus 2025 – Topic 1.3.1 (IA) Transforming Mediterranean Food Systems: Empowering Consumers for Sustainable Diets

Opened

Programme Category

EU Competitive Programmes

Programme Name

PRIMA – Partnership for Research and Innovation in the Mediterranean Area (2018 – 2028)

Programme Description

PRIMA – Partnership for Research and Innovation in the Mediterranean Area is the most ambitious joint programme to be undertaken in the frame of Euro-Mediterranean cooperation.

The overall objective of the PRIMA programme is to build research and innovation capacities and to develop knowledge and common innovative solutions for agro-food systems, to make them sustainable, and for integrated water provision and management in the Mediterranean area, to make those systems and that provision and management more climate resilient, efficient, cost-effective and environmentally and socially sustainable, and to contribute to solving water scarcity, food security, nutrition, health, well-being and migration problems upstream.

Programme Details

Identifier Code

Topic 1.3.1 - 2025

Call

Section 1 Food Value-chain in the Nexus 2025 – Topic 1.3.1 (IA) Transforming Mediterranean Food Systems: Empowering Consumers for Sustainable Diets

Summary

Contributing to the European Green Deal priorities, the Farm-to-Fork Strategy for a fair, healthy, and environmentally friendly food system, and the EU’s climate goals for 2030 and 2050, this approach emphasizes initiatives that introduce the Mediterranean diet and organic products in schools, aiming to instill healthy eating habits in children from a young age.The strategy should integrate innovative technologies and methods to boost consumer awareness and engagement through educational campaigns. Key components include leveraging existing initiatives and digital tools, promoting policy dialogue, and fostering partnerships between consumers and researchers. Focusing on social innovation and consumer behaviour, participatory methods such as living labs are essential for facilitating meaningful and sustainable dietary shifts.

Detailed Call Description

Proposed activities should cover the following aspects:

  • Encourage the development and adoption of sustainable, healthy, and preferably organic food products that align with dietary guidelines, taking into account consumer preferences and nutritional needs, to reinforce adherence to the Mediterranean diet;
  • Implement hands-on training using virtual reality and gamification to educate different demographic groups on the benefits of the Mediterranean diet;
  • Leverage digital resources from PRIMA, Horizon 2020, and Horizon Europe to build community-driven learning experiences. Tailor these initiatives to specific demographics- children, teenagers, adults, families, and the elderly-to maximize impact and promote sustainable dietary habits;
  • Foster partnerships between consumers and researchers to develop innovative, personalized food solutions. Examples include AI-driven mobile apps that support sustainable food choices and provide data-driven dietary insights tailored to individual needs;
  • Promote co-creation of adaptable frameworks that support the Mediterranean diet and sustainable food systems. Tailor policy recommendations to reflect dietary habits and preferences across different demographic segments, ensuring relevance and feasibility;
  • Embed Mediterranean diet principles into public food procurement through pilot programs that support local economies, environmental sustainability, and nutritional quality. Customize these programs for various age groups, gather feedback, and scale effective practices to inform adaptable policy development.

Applicants should actively implement a Multi-Actor Approach (MAA), such as living labs, to bring together consumers, farmers, and experts to co-develop sustainable food practices. Living labs will deepen consumer understanding of local food sources, provide education, products should blend traditional Mediterranean ingredients with innovative elements to enhance flavor and nutrition, supporting adherence to the Mediterranean diet.

Proposals should include dedicated tasks, sufficient resources, and collaborative plans with other PRIMA-funded initiatives to foster cross-project cooperation, consultations, and joint activities. PRIMA encourages synergies with other PRIMA, Horizon Europe, and European Partnerships projects- such as the European Partnership on Sustainable Food Systems for People, Planet, and Climate (FutureFoodS) and Agroecology – to maximize collective impact in promoting sustainable dietary practices and transforming Mediterranean food systems.

Call Total Budget

€10.800.000

Financing percentage by EU or other bodies / Level of Subsidy or Loan

The funding rate is up to 70%, except for non-profit legal entities in which case the funding rate is 100%.

PRIMA estimates that a contribution of around €2.700.00 and with a duration of 36 months would allow these outcomes to be addressed appropriately. Nonetheless, this does not preclude submission and selection of a proposal requesting different amounts.

Thematic Categories

  • Agriculture - Food
  • Education and training
  • Environment and Climate Change
  • Health
  • Information Technology
  • Public Administration
  • Research, Technological Development and Innovation
  • Social Affairs & Human Rights
  • Youth

Eligibility for Participation

  • Consumer Organisations
  • Educational Institutions
  • International Organisations
  • Legal Entities
  • Local Authorities
  • NGOs
  • Non Profit Organisations
  • Other Beneficiaries
  • Private Bodies
  • Researchers/Research Centers/Institutions
  • State-owned Enterprises
  • Youth

Eligibility For Participation Notes

Legal entities established in the following countries and territories will be eligible to receive funding through PRIMA grants (Participating States): Algeria, Bulgaria, Croatia, Cyprus, Egypt, France, Germany, Greece, Israel, Italy, Jordan, Lebanon, Luxembourg, Malta, Morocco, Portugal, Spain, Slovenia, Tunisia and Turkey.

In addition, the following entities are eligible to receive funding through PRIMA grants:

  • European Research and Innovation Organisations (ERIOs)

Any European Research and Innovation Organisations (ERIOs), as defined in Article 22 of the Horizon Europe Regulation (EU) 2021/695, are eligible for funding, regardless of where they are established.

  •  International European Interest Organisations

Any international European interest organisation, as defined in Article 2(1), point (12), of Regulation (EU) No 1290/2013, or Entities outside Participating States is eligible for funding for activities under Article 3(1), point (a), of Decision (EU) 2024/1167. The place of establishment for these organisations does not affect their eligibility for funding.

In the case of a participating international organisation or of a participating legal entity established in a country that is not a Participating State, neither of which is eligible for funding, funding by PRIMA-IS may be granted provided that at least one of the following conditions is fulfilled:

  • participation of the international organisation or legal entity concerned is deemed to be essential by PRIMA-IS for implementing the action. An applicant from such an organisation may be eligible for funding if their involvement provides distinct benefits to the consortium, including but not limited to: access to unique know-how or expertise; specialized research infrastructures; specific geographical environments relevant to the research; involvement of key partners in emerging markets; access to exclusive data or resources;
  • participation of such entities is foreseen in the Work Programme and the possibility of such funding is provided for under a bilateral scientific and technological agreement or under any other arrangement that ensures the protection of the financial interests of the Union, which is concluded between the Union and the international organisation or, for an entity established in a country that is not a Participating State, the country in which that legal entity is established.

Participants from countries not listed above can participate, but they must fund their participation.

Consortium composition

At least 4 legal entities established in at least 3 different countries considered as Participating States. Each of the three must be established in a different country considered to be PRIMA Participating State by submission deadline under the relevant call, out of which:

  • at least 1 must be established in an EU Member State or a third country associated to Horizon Europe and not being a Mediterranean Partner Country (MPC); and
  • at least 2 must be established in a third country bordering the Mediterranean Sea (MPC).

All legal entities must be independent of each other.

MPC countries: Algeria, Jordan, Israel, Tunisia, Morocco, Lebanon, Egypt, Turkey

Call Opening Date

03/04/2025

Call Closing Date

15/07/2025

National Contact Point(s)

Research and Innovation Foundation

Competent RIF Officer:
Savvia Alexandraki
Email: salexandraki@research.org.cy
Τelephone: +357 22205070

EU Contact Point

For questions related to this call for proposals, please contact Nur Eda Demir at: eda.demir@prima-med.org