PRIMA – Partnership for Research and Innovation in the Mediterranean Area is the most ambitious joint programme to be undertaken in the frame of Euro-Mediterranean cooperation.
The overall objective of the PRIMA programme is to build research and innovation capacities and to develop knowledge and common innovative solutions for agro-food systems, to make them sustainable, and for integrated water provision and management in the Mediterranean area, to make those systems and that provision and management more climate resilient, efficient, cost-effective and environmentally and socially sustainable, and to contribute to solving water scarcity, food security, nutrition, health, well-being and migration problems upstream.
Contributing to the European Green Deal priorities, the Farm-to-Fork Strategy for a fair, healthy, and environmentally friendly food system, and the EU’s climate goals for 2030 and 2050, this approach emphasizes initiatives that introduce the Mediterranean diet and organic products in schools, aiming to instill healthy eating habits in children from a young age.The strategy should integrate innovative technologies and methods to boost consumer awareness and engagement through educational campaigns. Key components include leveraging existing initiatives and digital tools, promoting policy dialogue, and fostering partnerships between consumers and researchers. Focusing on social innovation and consumer behaviour, participatory methods such as living labs are essential for facilitating meaningful and sustainable dietary shifts.
Proposed activities should cover the following aspects:
Applicants should actively implement a Multi-Actor Approach (MAA), such as living labs, to bring together consumers, farmers, and experts to co-develop sustainable food practices. Living labs will deepen consumer understanding of local food sources, provide education, products should blend traditional Mediterranean ingredients with innovative elements to enhance flavor and nutrition, supporting adherence to the Mediterranean diet.
Proposals should include dedicated tasks, sufficient resources, and collaborative plans with other PRIMA-funded initiatives to foster cross-project cooperation, consultations, and joint activities. PRIMA encourages synergies with other PRIMA, Horizon Europe, and European Partnerships projects- such as the European Partnership on Sustainable Food Systems for People, Planet, and Climate (FutureFoodS) and Agroecology – to maximize collective impact in promoting sustainable dietary practices and transforming Mediterranean food systems.
The funding rate is up to 70%, except for non-profit legal entities in which case the funding rate is 100%.
PRIMA estimates that a contribution of around €2.700.00 and with a duration of 36 months would allow these outcomes to be addressed appropriately. Nonetheless, this does not preclude submission and selection of a proposal requesting different amounts.
Legal entities established in the following countries and territories will be eligible to receive funding through PRIMA grants (Participating States): Algeria, Bulgaria, Croatia, Cyprus, Egypt, France, Germany, Greece, Israel, Italy, Jordan, Lebanon, Luxembourg, Malta, Morocco, Portugal, Spain, Slovenia, Tunisia and Turkey.
In addition, the following entities are eligible to receive funding through PRIMA grants:
Any European Research and Innovation Organisations (ERIOs), as defined in Article 22 of the Horizon Europe Regulation (EU) 2021/695, are eligible for funding, regardless of where they are established.
Any international European interest organisation, as defined in Article 2(1), point (12), of Regulation (EU) No 1290/2013, or Entities outside Participating States is eligible for funding for activities under Article 3(1), point (a), of Decision (EU) 2024/1167. The place of establishment for these organisations does not affect their eligibility for funding.
In the case of a participating international organisation or of a participating legal entity established in a country that is not a Participating State, neither of which is eligible for funding, funding by PRIMA-IS may be granted provided that at least one of the following conditions is fulfilled:
Participants from countries not listed above can participate, but they must fund their participation.
Consortium composition
At least 4 legal entities established in at least 3 different countries considered as Participating States. Each of the three must be established in a different country considered to be PRIMA Participating State by submission deadline under the relevant call, out of which:
All legal entities must be independent of each other.
MPC countries: Algeria, Jordan, Israel, Tunisia, Morocco, Lebanon, Egypt, Turkey
Research and Innovation Foundation
Competent RIF Officer:
Savvia Alexandraki
Email: salexandraki@research.org.cy
Τelephone: +357 22205070
For questions related to this call for proposals, please contact Nur Eda Demir at: eda.demir@prima-med.org