To achieve this general objective, three specific objectives need to be attained by each funded project:

First objective – Designing, testing and implementing innovative approaches to disseminate content produced by fact-checking organisations to broader audiences

The awarded projects will design, test and implement innovative approaches to disseminate content produced by fact-checking organisations to broader audiences. Such approaches should fulfil three main criteria:

• Be tailored to the preferences, needs and interests of the defined target audience: The project should clearly define its target audiences, considering a broad range of factors including linguistic, geographic, and demographic characteristics. By taking an inclusive approach, the project shall effectively reach and engage a wide audience, including those who may be most vulnerable to disinformation, as well as the broader population.
•  Leverage current and novel effective trends and technologies in content creation and dissemination: The project should explore diverse formats of producing and disseminating content and implement them to test and identify the most effective ones to maximise impact.
• Have a measurable, replicable and lasting impact: The project should be designed with the goal of having a lasting impact that can be clearly measured and repeated in different environments.

Second objective – Disseminating content to a broader audience through different means, media and platforms, including by establishing partnerships and collaborations with a diverse range of stakeholders to amplify the reach and impact of content produced by fact-checking organisations.

The awarded projects will develop and implement a clear strategy to disseminate content developed under the first objective to broader audiences. The goal is to ensure that fact-checking content produced by the project is widely disseminated and accessible to a broad range of citizens, using various channels and platforms. For this purpose, the awarded projects shall establish partnerships and collaborations with a diverse range of stakeholders. The proposal should demonstrate that such stakeholders have relevant experience in content creation and dissemination, have a proven track record of reaching and engaging with wider audiences, possess a significant online or offline presence, thereby ensuring that the content produced by the project reaches and resonates with a broad range of citizens.

Third objective – Identifying, documenting and sharing best practices and lessons learned.

The awarded projects will also implement activities focusing on identifying, documenting and sharing best practices and lessons learned from the implementation of the first two objectives, notably related to the production and dissemination of content produced by fact-checking organisations. The goal of the objective will thus be to identify the most effective and efficient methods and approaches. Such activities should facilitate the sharing of knowledge and expertise among a broad network of fact-checking organisations from diverse backgrounds, and result in clear and helpful materials that facilitate the reach and impact of the project results.

The following types of activities are eligible under this call for proposals:  content creation, podcast production, video production, audio production, graphic design, image creation, social media campaigns, influencer partnerships, media outreach; exploration and development of new formats for fact-checking content, including large language models (LLMs), artificial intelligence (AI) tools, and other innovative technologies,  actions focusing on the creation and improvement of networks, exchanges of good practices, workshops, seminars, conferences, trainings, knowledge sharing events, networking activities, stakeholder engagement, development of knowledge, materials and resources, educational programs and capacity building activities.

The successful consortia should cooperate with EDMO to ensure that the activities financed under this action are disseminated through the EDMO network. Complementarity with the work of EDMO and its national and regional hubs is essential. No action undertaken by EDMO shall be duplicated through actions financed by this call. Complementing existing efforts of EDMO is possible, under the condition that the added value and efficient use of resources is demonstrated.