GenAI4EU: Generative AI for Virtual Worlds: Advanced technologies for better performance and hyper personalised and immersive experience (IA) (AI/Data/Robotics & Virtual Worlds Partnerships)

Opened

Programme Category

EU Competitive Programmes

Programme Name

Horizon Europe (2021-2027)

Programme Description

Horizon Europe is the European Union (EU) funding programme for the period 2021 – 2027, which targets the sectors of research and innovation. The programme’s budget is around € 95.5 billion, of which € 5.4 billion is from NextGenerationEU to stimulate recovery and strengthen the EU’s resilience in the future, and € 4.5 billion is additional aid.

Programme Details

Identifier Code

HORIZON-CL4-2025-03-HUMAN-15

Call

GenAI4EU: Generative AI for Virtual Worlds: Advanced technologies for better performance and hyper personalised and immersive experience (IA) (AI/Data/Robotics & Virtual Worlds Partnerships)

Summary

Generative AI, at the edge and integrated in devices, will bring better performance, a more personalised and a more immersive experience for an inclusive and wider adoption of Virtual Worlds. Small and frugal AI models would enable faster inference contributing to lower latency while improving security and privacy by processing data closer to the user, preserving EU Values. Smart digital assistants will accompany users throughout their journey within Virtual Worlds, bringing new innovative communication modalities, advancing collaborative intelligence and decision-making AI capabilities.

Detailed Call Description

Innovation actions proposals are expected to address:

Generative AI – Realistic and innovative Virtual Worlds for a better immersion:

Proposals should use Generative AI to build on the users’ expectations to create either safe and inclusive virtual spaces, realistic environments, or creative and beyond reality ones. They should develop dynamic Storytelling and scenarios to enable creative content that is personalised leading to unique experiences for the users or shared with other users. They should also use AI to enable generation of personalised avatars aiming to provide seamless and more realistic immersive interaction.

Generative AI – Smart digital assistance for a safe and inclusive navigation in Virtual Worlds:

Proposals should develop smart people-centered and accessible digital assistants and 3D chatbots (AI-enhanced communicating 3D avatars), to for example, enhance training and education, remove language barriers or language disorders through instant translation, including sign languages, remove barriers to persons with disabilities, offer sentiment analysis and behavioural decision support systems, enable users to adapt to various interlocutors from various cultures, languages and backgrounds, contributing to navigate in inclusive and safe Virtual Worlds, while offering users new adapted learning modalities. When relevant, proposals can capitalise on latest developments in generative AI, to bring step change in explainable collaborative intelligence and decision-making capabilities by dedicated specific research.

Call Total Budget

€20.00 million

Financing percentage by EU or other bodies / Level of Subsidy or Loan

70%

Expected EU contribution per project: between €4.00 and €5.00 million.

Thematic Categories

  • Information and Communication Technologies
  • Information Technology
  • Research, Technological Development and Innovation

Eligibility for Participation

  • Businesses
  • Educational Institutions
  • Large Enterprises
  • Legal Entities
  • NGOs
  • Other Beneficiaries
  • Private Bodies
  • Researchers/Research Centers/Institutions
  • Semi-governmental organisations
  • Small and Medium Enterprises (SMEs)

Eligibility For Participation Notes

A number of non-EU/non-Associated Countries that are not automatically eligible for funding have made specific provisions for making funding available for their participants in Horizon Europe projects.

Participation is limited to legal entities established in Member States, Iceland and Norway and the following additional associated countries: Canada, Israel, the Republic of Korea, New Zealand, Switzerland, and the United Kingdom.

Entities established in an eligible country listed above, but which are directly or indirectly controlled by a non eligible country or by a non-eligible country entity, may not participate in the action unless it can be demonstrated, by means of guarantees positively assessed by their eligible country of establishment, that their participation to the action would not negatively impact the Union’s strategic assets, interests, autonomy, or security. Entities assessed as high risk suppliers of mobile network communication equipment within the meaning of ‘restrictions for the protection of European communication networks’ (or entities fully or partially owned or controlled by a high-risk supplier) cannot submit guarantees.

Call Opening Date

10/06/2025

Call Closing Date

02/10/2025

National Contact Point(s)

Research and Innovation Foundation
29a Andrea Michalakopoulou, 1075 Nicosia,
P.B. 23422, 1683 Nicosia
Telephone: +357 22205000
Fax: +357 22205001
Email: support@research.org.cy
Websitehttps://www.research.org.cy/en/

Persons to Contact:

Dr Angelos Ntantos
Scientific Officer
Email: antantos@research.org.cy

Mr. George Christou
Scientific Officer
Email: gchristou@research.org.cy