‘Building community across generations through media literacy’ – small grants for intergenerational media literacy learning projects

Opened

Programme Category

EU Competitive Programmes

Programme Name

Regional and Urban Policy

Programme Description

This Commission department is responsible for EU policy on regions and cities.

Programme Details

Call

‘Building community across generations through media literacy’ – small grants for intergenerational media literacy learning projects

Summary

The overall objective of this call is to build a sense of community and intergenerational trust through creative projects that promote media literacy, with a focus on people living in rural areas and small to medium towns. This is a pilot programme, with the aim of generating insights and ideas that can be employed in other Member States beyond the pilot period.

The specific objectives are to:

  1. Build a sense of community and intergenerational trust – Foster dialogue, solidarity, and collaboration across age groups to reduce isolation, challenge stereotypes, and increase participation in community life. Approaches that encourage active participation are encouraged.
  2. Increase media literacy and critical thinking – Equip the target groups with skills to critically navigate digital and traditional media, to be aware of responsible media use, and to recognise online scams and disinformation.
  3. Encourage the use of trusted local spaces – Project must take place in a setting within a community where community members feel safe and respected and are comfortable meeting, engaging with each other, and discussing different topics. This may be publicly accessible (e.g. library or community centre), or semi-public (e.g. care home, school) provided that the trusted local space can facilitate the building of trust and social connection among its participants.

Detailed Call Description

This call supports projects that connect different generations around the theme of media literacy in rural areas and small to medium towns (population of under 50 000) in Bulgaria, Romania, Greece and Cyprus. Each project must actively involve at least two of the three primary demographic groups (children and young people under the age of 25, adults (25-64), older people (65 and above)) in a series of meaningful joint activities on the theme of media literacy in a trusted local space.

The first goal of these projects should be to build trust across generations, as a building block of resilient democracy. European societies face profound demographic and social challenges and building this trust will be key to facing these challenges and overcoming generational polarisation. By learning together and openly discussing common challenges, communities can foster empathy, break down barriers, and build stronger bonds.

The second goal is to provide participants with guidance and tools to raise their media literacy skills. Across generations, people face new challenges in accessing information. Children and young people grow up with almost unlimited access to information, but that information is not always accurate, and it can be difficult to navigate, particularly given the power of social media algorithms and the increasing role of generative AI. All generations can experience information overload, which often leads to news avoidance. Those with lower digital literacy, many of whom are older, may also have difficulty in accessing reliable information given the challenges faced by traditional media, particularly the regional media that have historically played an important role in rural areas.

Trusted local spaces are settings within a community where community members feel safe and respected and are comfortable meeting, engaging with each other, and discussing different topics. They may be publicly accessible (e.g. library or community centre), or semi-public (e.g. care home, school) provided that the trusted local space can facilitate the building of trust and social connection among its participants. Such spaces are crucial to facilitating democratic, social and political life, offering a place for communities to come together, and yet there is increasing concern that public space is diminishing across many countries.

This grant will fund projects that bring different age groups together to explore how to better navigate the information space, including both digital and traditional media, and develop critical thinking skills. These projects will provide practical guidance and foster dialogue on media literacy issues and equip them with relevant and trustworthy tools. As well as those directly involved in the project, there will be indirect benefits for families, educators, caregivers, and local community members from strengthened cohesion and media literacy.

Call Total Budget

€50.000

Financing percentage by EU or other bodies / Level of Subsidy or Loan

The grant will be a lump sum grant. This means that it will reimburse a fixed amount, based on financing not linked to costs.  The amount is prefixed by the granting authority at maximum 50.000

Thematic Categories

  • Audiovisual sector and Media
  • Culture
  • Education and training
  • Other Thematic Category
  • Regional Development
  • Social Affairs & Human Rights
  • Youth

Eligibility for Participation

  • Associations
  • Disabled Persons
  • Educational Institutions
  • Employees
  • Legal Entities
  • Natual person / Citizen / Individual
  • NGOs
  • Non Profit Organisations
  • Other Beneficiaries
  • Private Bodies
  • Researchers/Research Centers/Institutions
  • Services Providers
  • Small and Medium Enterprises (SMEs)
  • State-owned Enterprises
  • Training Centres
  • Youth

Eligibility For Participation Notes

Eligible countries are Romania, Bulgaria, Cyprus and Greece. The choice of the countries is based on the Media Literacy Index 2023.

Applicants must be involved in media literacy activities and provide evidence of their prior activities in this field in a declaration of honour. Additional supporting documents may be requested of the successful applicant.

The following organisations are eligible to apply:  

  • Non-profit organisations working with the primary target groups.
  • Care providers for the primary target groups (early childhood care and education, schools, community centres).
  • Municipal authorities
b. Mono-beneficiary grant

Only applications submitted by one entity alone or by several entities as a ’sole applicants’ are allowed. No consortia are allowed, because this is a mono-beneficiary grant. Affiliated entities and subcontracting may be included in the application, if needed. Subcontracting should normally constitute a limited part (no more than 30%) and must be performed by third parties (not by the partner or its affiliated entities). More information is available in Section 3 of Guidelines to the Call (Annex 6).

c. Eligible activities

The activities that can be funded under this call should be designed to test creative approaches to building a sense of community and intergenerational trust. The series of activities should actively engage members of each of the different age groups involved, with the aim of building a sense of community and trust across all participants as well as raising their level of media literacy.

  • Each project must engage at least two distinct demographic groups (children, adults, older people), with the aim of fostering strong intergenerational links.
  • Each project must include participants in rural areas and/or small to medium towns (population of under 50 000) in the design and delivery of the series of activities.
  • Each project must take place in a ‘trusted local space’, i.e. a public or semi-public setting within a community where community members feel safe and respected.

Creativity is encouraged, meaning that projects should explore approaches to media literacy that go beyond a simple discussion to include novel approaches to engaging participants. This could mean, for example, teaching media literacy principles in the context of participation in a shared activity, such as theatre, sport or even gardening; combining more traditional approaches (e.g. group discussion, presentations from experts) with a creative endeavour like painting a mural or recording a podcast or local radio show; or the use of formats that are less commonly used in media literacy activities (e.g. storytelling circles, mentorship schemes).

Organisers should ensure that discussions are constructive, inclusive, and respectful.

Financial support to third parties is not allowed.

d. Duration

The duration of the implementation is 8 months.

Call Opening Date

12/12/2025

Call Closing Date

06/02/2026

National Contact Point(s)

Representation of the European Commission in Cyprus
Address: EU House – 30 Lordou Vyronos Avenue, 1096 Nicosia

Telephone: +357 22 817770
Fax: +357 22 768926
Email: comm-rep-cy@ec.europa.eu

EU Contact Point

Website