The main objective of Preparatory Actions is to prepare future EU actions in various priority policy fields.
The objective of this call is to foster the awareness and resilience of young Europeans related to information integrity risks, strengthening relevant media and digital literacy skills. This action aims to equip them with the skills and knowledge to navigate safely and critically in the online information space and participate in society as active and informed citizens. This should be achieved by developing engaging, multilingual content tailored to the consumption patterns and interests of young Europeans. Ensuring a broad coverage of at least thirteen EU Member States is a key criterion for the proposal evaluation.
Specific objectives:
The call seeks to fund two innovative projects that implement the following activities in all covered Member States.
The consortium will design and implement a participatory process to allow young Europeans to share their ideas, questions and concerns related to the online information space and information integrity, involving them in the creation and dissemination of engaging content to address information integrity and safety online. The objective is to ensure strong involvement of young Europeans as well as influencers at all stages, from design to delivery. This aims to ensure that the multimedia content, and the campaigns designed to disseminate it, are as targeted and relevant as possible to young Europeans’ interests while also leveraging on the experience, knowledge and follower base of influencers.
The consortium will produce engaging multilingual multimedia content that caters to the needs and preferences and consumption habits of 15- to 30-year-olds across all covered Member States.
The consortium will design and implement a comprehensive digital media campaign that will ensure an EU-wide and as broad as possible dissemination of the multimedia content produced under point 2. The campaign will also serve to maintain an overview of all activities related to the project and to collect relevant metrics on reach and impact (audiences reached via the different channels used, number and quality of interactions with the campaign content, etc.). The campaign’s key messages will support the objective of this Call for proposals, which is to promote critical thinking and responsible online behaviour among young Europeans aged 15-30 by helping them identify, understand and counter the mechanisms that threaten information integrity.
The consortium will apply ethical guidelines and standards on information integrity in their partnerships with influencers and in the whole process for producing and disseminating multimedia content. This will ensure that the output is accurate, trustworthy, ethical, and privacy-respecting.
85%
The Commission expects to fund 2 projects for a maximum requested grant amount of €3.100.000 per project. This does not preclude the submission/selection of a proposal requesting a lower amount.
The grant will be a budget-based mixed actual cost grant (actual costs, with unit cost and flat-rate elements). This means that it will reimburse ONLY certain types of costs (eligible costs) and costs that were actually incurred for your project (NOT the budgeted costs).
In order to be eligible, the applicants (beneficiaries and affiliated entities) must be legal entities (public or private bodies) established in EU Member States (including overseas countries and territories (OCTs)).
Consortium composition
Proposals must be submitted by a consortium of at least 7 applicants which complies with the following conditions:
It is recommended that the Consortium includes also partners with influencers’ organisations, content creators (including artists) and producers, technology companies, civil society organisations, social media platforms, information integrity professionals, educational/cultural/research organisations, media organisations.
