Boosting the attractiveness of agriculture and the connection between the farming community and society
Programme Category
Programme Name
Programme Description
Horizon Europe is the European Union (EU) funding programme for the period 2021 – 2027, which targets the sectors of research and innovation. The programme’s budget is around € 95.5 billion, of which € 5.4 billion is from NextGenerationEU to stimulate recovery and strengthen the EU’s resilience in the future, and € 4.5 billion is additional aid.
Identifier Code
Call
Summary
With the current challenges of climate change, biodiversity loss, resource scarcity, new working patterns and changes in consumer behaviour, there is a need for a more innovative and sustainable agriculture in the EU.
However, the EU agricultural sector has been facing a steady decline in the workforce over the last fifteen years, also dependent on demographic challenges such as the ageing of the farming population.
Therefore, the need to attract and support new and young farmers is critical. The incentives, commercial character and business models of agriculture have changed due to recent climate and environmental challenges and new opportunities offered by technological and digital innovations, but at the same time due to social and economic factors.
Detailed Call Description
- improve understanding of the socio-economic and other factors and conditions influencing attractiveness of farming as an economic activity and profession, and how farmers see and project themselves in the future of farming;
- examine the factors that influence the decision to become or to leave the profession of farm worker or farm owner in diverse regions across Europe, incorporating storytelling and narrative techniques;
- explore and analyse how farmers’ interactions vary within the farming community and with the broad society based on different factors (e.g. historical, sectorial, territorial, farm size, age, education, gender, etc) and how those factors influence their social and economic roles;
- explore and assess the perception of and communication on farming across society at large according to different societal actors (individuals or groups that play a significant role in shaping and influencing societal norms, values, and institutions) and economic actors (individuals, businesses, or organizations that participate in economic activities, such as production, consumption, and distribution of goods and services) across the EU with different perspectives (e.g. historical, sectorial, territorial, size, age, education, gender, etc);
- map existing agricultural education and training programmes across Europe and provide recommendations, based on the evidence collected, on how they can be designed to appeal to a diverse range of individuals;
- improve societal perception of farming through the mobilisation of and cooperation between cultural and creative industries (CCIs);
- map, assess, promote existing and propose new solutions, good practices, initiatives, approaches, that aim at improving the attractiveness of farming sector and the connection between the farming community and society, and widely disseminate to policymakers, farmers, businesses and other relevant actors.
Proposals should support collaborative and interdisciplinary work. Thus, proposals should involve the effective contribution of Social Sciences and Humanities (SSH) disciplines, such as sociology, geography, demography, communication, behavioural science, anthropology or education. Proposals may involve digital media, traditional media, arts, marketing, cultural disciplines (and beyond) to contribute to improving attractiveness of the farming sector. Participatory foresight methods are encouraged.
Call Total Budget
Financing percentage by EU or other bodies / Level of Subsidy or Loan
100%
Expected EU contribution per project: €6.00 million
Thematic Categories
- Agriculture - Farming - Forestry
- Culture
- Education and training
- Environment and Climate Change
- Public Administration
- Research, Technological Development and Innovation
- Rural development
- Small-Medium Enterprises and Competitiveness
- Social Affairs & Human Rights
Eligibility for Participation
- Associations
- Businesses
- Educational Institutions
- Farmers Unions
- Farmers, Agriculturalists
- Legal Entities
- Natual person / Citizen / Individual
- Non Profit Organisations
- Other Beneficiaries
- Private Bodies
- Producer Associations
- Researchers/Research Centers/Institutions
- Small and Medium Enterprises (SMEs)
- Training Centres
- Youth
Eligibility For Participation Notes
A number of non-EU/non-Associated Countries that are not automatically eligible for funding have made specific provisions for making funding available for their participants in Horizon Europe projects.
Call Opening Date
Call Closing Date
National Contact Point(s)
Research and Innovation Foundation
29a Andrea Michalakopoulou, 1075 Nicosia,
P.B. 23422, 1683 Nicosia
Telephone: +357 22205000
Fax: +357 22205001
Email: support@research.org.cy
Website: https://www.research.org.cy/en/
Contact Persons:
Marcia Trillidou
Scientific Officer A’
Email: trillidou@research.org.cy
Dr. Mary Economou
Scientific Officer
Email: meconomou@research.org.cy